Social Media Marketing (SMM) is a digital marketing strategy focused on leveraging social media platforms to promote products, services, or content. It involves creating and sharing engaging content on social media channels like Facebook, Instagram, Twitter, LinkedIn, and others to connect with the target audience. SEO, or Search Engine Optimization, is the practice of enhancing a website’s visibility on search engines like Google, Bing, or Yahoo. It involves optimizing various elements on and off a website to improve its ranking in search engine results pages (SERPs). Key aspects of SEO include keyword research, on-page optimization, content creation, link building, and technical enhancements.